R+B – Malaysia’s First Circular Beauty Brand

Putting the purpose in repurpose, R+B products are effective, natural, and sustainable

Kuala Lumpur, 23 February 2023 - R+B (Repurpose + Beauty) – a homegrown beauty brand, announces the launch of its range of skincare products designed to meet the demands of consumers looking for effective, natural, and eco-friendly products.

A game-changer in the skincare industry, R+B aims to create a future where consumers can easily attain skincare that benefits the well-being of individuals and the environment. “We want to empower our customers to make informed, sustainable decisions regarding their choice of skincare. The products from R+B are natural and reasonably priced, making it accessible to all. We believe that beauty should not come at a cost to the environment or your wallet,” said Co-Founder Irene Lim.”

Founded in 2021, the brand believes it is possible to achieve beautiful skin without compromising the health of the planet while giving back to the community. Thus, R+B’s range of skincare solutions embodies circular beauty, making them the perfect choice for conscious consumers.

R+B products incorporate sustainability throughout their value chain – making them an impactful addition to the beauty industry and our community. Additionally, all products are derived from plant-based ingredients and are vegan and cruelty-free.

Tried and tested

The company recently completed a consumer trial with 300 women aged between 25-50 across Peninsular Malaysia. The top concerns identified were dull skin, large pores, pigmentation, fine lines and wrinkles, and aging skin.

The study also indicated that women purchased skincare based on its effectiveness, price, ingredient list, natural properties, and product reviews.

According to Co-Founder Soo Hoo Siew Kheng, “The feedback from the session revealed that R+B ticked all the boxes. The top reasons the participants enjoy our products are that they provide beneficial results, have a pleasant texture, are made from natural ingredients and have a natural scent”.

What is Circular Beauty?

According to Fact.MR, circular beauty is known as a green business model. This beauty concept reuses and repurposes by-products that ultimately extend the life cycle of ingredients and prevent it from ending in landfills (Shambhu Nath Jha, 2022).

In line with this, R+B’s debut skincare range focuses on utilising repurposed coffee grounds as its key component, along with other natural ingredients. Coffee grounds

are rich in nutrients, vitamins and antioxidants, making them a valuable resource.

Proper disposal of packaging materials is vital in circular beauty products. With that said, R+B has a return, refill, reuse, and repeat policy to reduce waste. Once the products are finished, consumers can return the empty jars and bottles using the packaging they received during their initial purchase. When the items are returned, RM20 is credited to the registered account.

Beauty That Gives Back

Staying true to its philosophy of adding value to the community, R+B donates 10% of every purchase made to Non-Government Organisations (NGOs) such as 4X4 Relief Malaysia and Animal Projects & Environmental Education (APE Malaysia).

“R+B is committed to creating a positive impact in the community that we exist in and has partnered with NGOs to preserve the environment and support local communities. A portion of every purchase made by customers will be donated to these organisations allowing them to contribute to a greater cause while enhancing their appearance,” said Co-Founder Adrian Peh.

An entirely volunteer-run NGO, 4X4 Relief comprises a group of passionate 4x4 enthusiasts who dedicate time and resources to provide for indigenous natives (Orang Asli) in Malaysia.

The proceeds donated to APE Malaysia will be directly channelled to their “Restore Our Amazing Rainforest” (ROAR) project. This initiative supports

APE Malaysia’s vision to restore landscapes that have been degraded through deforestation. For every RM20 contributed, APE will ensure a tree will be planted.

Did You Know?

• ●  According to the US Environmental Protection Agency, decomposed coffee grounds release methane gas that is 86 X more harmful to the environment than CO2

• ●  The extraction of R+B’s natural ingredients repurposed from by-products is done by an expert with over 14 years of experience and was formerly from the Melaka Institute of Biotechnology

• ●  All R+B products are proudly made in Malaysia

• ●  R&B products have a certificate of analysis in accordance with NPRA Guidelines. All the products are produced in International Organization for Standardisation (ISO), Ecocert, Halal and Good Manufacturing Practice (GMP) certified facilities. Making all R+B products safe for use

R+B Coffee Collection

R+B’s premier collection features five products to add to your daily skincare routine – all of which contain repurposed coffee grounds as their core ingredient. These include the Deep Cleansing Face Gel, Exfoliating Face Scrub, Revitalising Face Moisturiser, Anti-Cellulite Body Scrub, and Anti-Cellulite Body Cream.

Face Care

Deep Cleansing Face Gel (120ml)

Cleanse + Detoxify

R+B’s Deep Cleansing Face Gel incorporates lemongrass into its coffee mixture to protect the skin from pollution and detoxify and remove impurities for cleaner and clearer skin.

Exfoliating Face Scrub (60ml)

Exfoliate + Regenerate

R+B’s Exfoliating face scrub is power-packed with natural exfoliants and turmeric to promote skin regeneration and brighten dull-looking skin resulting in healthier and glowing skin.

Revitalising Face Moisturiser (60ml)

Revitalise + Strengthen

R+B’s Revitalising Face Moisturiser stands out thanks to the unique use of Myrothamnus Flabellifolia, also known as the Resurrection Plant. This miracle plant originates from South Africa and undergoes extraction in Switzerland. The plant’s essence is scientifically proven to speed up the renewal of skin cells, strengthen the skin barrier against pollution, even out and brighten skin tone, as well as revive the skin for more than 48 hours with just one application.

Body Care

Anti-Cellulite Body Scrub (70ml)

Exfoliate + Reduce Water Retention

R+B’s Anti-Cellulite Body Scrub is rich in antioxidants and contains coffee, orange and grapefruit oil. Orange oil promotes collagen production and helps enhance the skin's overall texture. When morphed together, these ingredients help detoxify skin and reduce water retention.

Anti-Cellulite Body Cream (120ml)

Moisturise + Reduce the Appearance of Cellulite

R+B’s Anti-Cellulite Body Cream contains orange, coconut, and cinnamon oil, which aids collagen production, stimulates the lymphatic system, improves circulation, and revives one’s skin tone.

Sign Up And Be Rewarded

Anyone registering an account on R+B’s official website will enjoy an RM10 discount on their first purchase. For future exciting deals and promotions, keep a lookout on R+B’s website and social media platforms.

For more information, please visit rnbgbeauty.com or contact hello@rnbgbeauty.com.